Diesel's Only Desire was developed with L'Oréal
Diesel Fragrances took over the Weylin in Brooklyn for its New York Fashion Week kickoff, hosted with Dove Cameron, the face of Only Desire, its new women's scent. The licence L'Oréal signed in January 2006 was for the creation of a line of fragrances, and it put Diesel in the Prestige & Collections International department. In October 2022 L'Oréal gathered eight fragrance brands, Diesel, Maison Margiela and Viktor&Rolf among them, into Luxe Fragrance Brands under global president Sandrine Groslier. Groslier's name is on L'Oréal's pages for all three. Diesel shows Spring/Summer 2027 in Milan on Tuesday 22 September at 16:00. Two houses under one designer, and their scents under one department at L'Oréal.