George Keburia's SS27 show at London Fashion Week (Guram from Freedom Square)
George Keburia showed his SS27 collection at London Fashion Week on Thursday under the title Guram from Freedom Square.
Styling was Isabel Bonner, casting Monika Domarke, hair Richard Phillipart, make up Alice Dodds. Before London, Keburia showed collections in Milan and then on Paris Fashion Week's official calendar.
The label still runs made to order rather than a standard production line, the same zero waste model George Keburia set up in Tbilisi in 2015.
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The post, as it ran
01GEORGE KEBURIA SHOWED KEBURIA'S SS27 COLLECTION AT LONDON FASHION WEEK ON THURSDAY, TITLED GURAM FROM FREEDOM SQUARE.
02RUGBY SHIRTS TIED AROUND THE WAIST, KNEE HIGH SOCKS, OPEN BAGS AND THE USUAL MILITARY REFERENCES. ALL OF IT READ PREPPY.
03THE HERO PIECES WERE A TAPESTRY SHIFT DRESS AND A SKIRT, EACH CARRYING A HORSE AND MALLARD MOTIF.
04FOOTWEAR WAS HEELED DERBIES IN BLACK, WHITE AND A SPARKLY FINISH.
05KEBURIA'S SLOGAN TEES HAVE BEEN AN LFW FIXTURE: BYE ANNA AT SS26, HI LAUREN SANCHEZ BEZOS AT AW26. THE HEADLINE PIECE THIS TIME WAS A DRESS, NOT A TEE.
06KEBURIA IS A TBILISI LABEL. GEORGE KEBURIA FOUNDED IT IN 2015, SELF TAUGHT, HAVING NEVER SET FOOT IN A FASHION SCHOOL.
07THE LABEL STILL RUNS MADE TO ORDER RATHER THAN A STANDARD PRODUCTION LINE, THE SAME ZERO WASTE MODEL IT LAUNCHED WITH.