Mowalola x Air Jordan 14: her own site gets the first week before Jordan Brand's stockists

Mowalola Ogunlesi's Jordan Brand collection went live on mowalola.com before anywhere else, and the head start is a week long. The pair were first shown in June, at her pop-up during Paris Fashion Week, three months before they went on sale. The mule exists because she has said she rarely wears traditional sneakers or high-tops herself. The clothes carry the shoe's tartan onto a tracksuit, alongside a leather jacket and low-rise mini shorts. Ogunlesi showed her Central Saint Martins graduate collection in 2017, made her London Fashion Week debut with Fashion East in January 2019, and was named design director of Yeezy Gap in June 2020.

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The post, as it ran

01MOWALOLA'S AIR JORDAN 14 WENT ON SALE AT MIDNIGHT ON 19 SEPTEMBER, ON HER OWN SITE ONLY.

02THE REST OF THE WORLD WAITS A WEEK. SNKRS AND JORDAN BRAND'S STOCKISTS GET THE SHOES ON 26 SEPTEMBER.

03TWO SHOES: A LACED 14 IN BROWN LEATHER AT 255 DOLLARS AND A BACKLESS MULE IN METALLIC SILVER AT 180 DOLLARS, BOTH IN UNISEX SIZING.

04THE TARTAN ON THE BROWN PAIR IS LASER-ETCHED INTO THE LEATHER, AND SO IS HER SIGNATURE. THE ETCHING VARIES, SO NO TWO PAIRS LOOK THE SAME.

05THE MULE IS NEW TO THE 14. IT DROPS THE HEEL AND KEEPS THE TOOTHED MIDSOLE, THE PART TINKER HATFIELD DREW FROM A FERRARI 550 IN 1998.

06THE 14 IS THE SHOE MICHAEL JORDAN WORE FOR THE LAST SHOT, HIS FINAL GAME AS A BULL, IN THE 1998 FINALS. SEVEN JUMPMAN LOGOS A SHOE, FOURTEEN A PAIR.

07OGUNLESI SAYS THE FIRST COLLECTION TOOK A YEAR AND A HALF, AND CALLS JORDAN HER FIRST LONG-TERM PARTNER AFTER COLLABORATIONS WITH NEW BALANCE, MARC JACOBS AND BEATS.

08SHE RAN THE SAME PLAY IN 2022. THE NEW BALANCE 9060 WENT ON MOWALOLA.COM ON 11 NOVEMBER AND EVERYWHERE ELSE ON 18 NOVEMBER.

09THE CAMPAIGN, SOMETHING'S OFF, WAS SHOT BY NORBERT SCHOERNER IN AN ABANDONED HOTEL, STYLED BY YAZ XL AND CAST BY AFFA OSMAN, WITH ALEK WEK AND THE MUSICIANS CHXRRY AND TEZZUS.

10IN LONDON THE CLOTHES ARE AT HER POP-UP AT 95 OXFORD STREET ON 19 AND 20 SEPTEMBER, A WEEK BEFORE ANY STOCKIST HAS THEM.

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