Geordie Campbell SS27, 15 Steps: George Michael's eighties wardrobe at his first official London Fashion Week slot

Geordie Campbell named the collection 15 Steps on his own account before the show, artwork credited to Jack Howden, then presented it at London Fashion Week on 19 September. He is one of four names new to the official schedule for SS27, alongside Joyce Bao, Lovebirds and Onalaja. The label sells through his own online store. The soft-on-hard argument goes back to the debut, Farmer's Wife for SS24, in 2023. Rough Pointe, for AW26, put boxing kit against ballet knits, tutu trims and dupion silk, and renamed the slogan Glory Boy. 15 Steps moves the reference from Billy Elliot to George Michael and keeps the argument.

The weekly

NewsletterWeekly One email a week. Every post from the week, and what didn't fit on a slide. Free. Never shared. Unsubscribe any time.

The post, as it ran

01GEORDIE CAMPBELL JUST PUT GEORGE MICHAEL'S 1980S WARDROBE ON THE LONDON FASHION WEEK SCHEDULE. THE COLLECTION IS CALLED 15 STEPS.

02LOW-CUT BOAT-NECK TEES, OVERSIZED MILITARY-STYLE JACKETS AND ATHLETIC SHORTS, TRIMMED WITH ROSETTES, FEATHER BOAS AND LACE.

03THE SILHOUETTES COME FROM MICHAEL'S EIGHTIES WARDROBE, THE AESTHETIC FROM HOMOEROTIC MEDIA. A CELEBRATION OF QUEER CULTURE, FANTASY AND DESIRE.

04LISTED AS A PRESENTATION, NOT A CATWALK SHOW: TWO HOURS, 10:30 TO 12:30, INVITE ONLY. HIS FIRST SLOT ON THE OFFICIAL SCHEDULE.

05FOR SS26 HE SHOWED DIGITALLY, THROUGH THE BRITISH FASHION COUNCIL'S DISCOVERYLAB PROGRAMME, WITH A FILM CALLED ARCHITECTURE OF A PEACOCK.

06THE EIGHTIES AGAIN. AW26'S ROUGH POINTE, HIS PREVIOUS COLLECTION, TOOK ITS HIGH WAISTS AND EXAGGERATED PLEATS FROM THE FILM BILLY ELLIOT.

07ROUGH POINTE WAS ALSO HIS FIRST COLLECTION TO USE DENIM, CUT AGAINST BALLET KNITS, TUTU TRIMS AND DUPION SILK.

08ONE SLOGAN, REWORKED EACH SEASON, ALWAYS WITH AN ASTERISK: GOOD BOY, GLORY BOY, BRITISH BOY. IN JUNE IT BECAME QUEER BOY, ON PRIDE TEES.

09HE'S A LEEDS ARTS UNIVERSITY FASHION DESIGN GRADUATE WHO WORKED AT S.S. DALEY AND TRÈS BIEN BEFORE LAUNCHING THE LABEL IN 2023.

10HIS OWN TAGLINE: 'THE BEAUTY OF TRYING TO LOOK TOUGH WHILST LOOKING SOFT.' FEATHER BOAS ON MILITARY JACKETS, IN ONE SENTENCE.

Open on Instagram