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Off-White 10x10: ten archive pieces handed to ten outside creatives, and which five of them have said publicly what they took

Off-White's 10x10 gives ten people from outside the house one archive piece each and lets them rebuild it. The line-up is deliberately not all designers. Scott Mescudi and A$AP Nast are musicians and Renell Medrano is a photographer. Raul Lopez runs Luar, Guillermo Andrade runs 424 in Los Angeles, Stephane Ashpool founded Pigalle in Paris, and Yuta Hosokawa, Ava Nirui and Veneda Carter come at clothes from design, editing and styling. It was announced in March and the events run through to next spring, so Milan is a stop rather than a launch. The framing is Virgil Abloh's legacy, and the method is his: take something everybody already recognises, give it to somebody else, and see what comes back.

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The post, as it ran

02THE PROJECT IS CALLED 10x10. IT WAS ANNOUNCED IN MARCH AND IS BEING SHOWN CITY BY CITY, AS A SERIES RUNNING INTO NEXT YEAR.
03MILAN'S PREVIEW OPENED ON 23 SEPTEMBER ON VIA OROBIA, WITH A PARTY THE SAME NIGHT.
04OFF-WHITE WAS FOUNDED BY VIRGIL ABLOH, WHO DIED IN 2021. THE PROJECT IS BUILT AROUND WHAT HE LEFT BEHIND.
05THE TEN: AVA NIRUI, SCOTT MESCUDI, STEPHANE ASHPOOL, GUILLERMO ANDRADE, VENEDA CARTER, RAUL LOPEZ, YUTA HOSOKAWA, A$AP NAST, BAFIC, RENELL MEDRANO.
06THEY ALL COME FROM OUTSIDE THE HOUSE: MUSICIANS, A PHOTOGRAPHER, AND DESIGNERS RUNNING LABELS OF THEIR OWN.
07AVA NIRUI TOOK THE T-SHIRT. VENEDA CARTER TOOK WOMENSWEAR. YUTA HOSOKAWA TOOK THE HOODIE.
08STEPHANE ASHPOOL, WHO FOUNDED PIGALLE IN PARIS, TOOK THE VARSITY JACKET.
09RENELL MEDRANO, THE PHOTOGRAPHER BEHIND ICE STUDIOS, TOOK THE EYEWEAR.
10FIVE OF THE TEN PAIRINGS ARE ON THE RECORD. THE OTHER FIVE HAVE NOT BEEN PUBLISHED.

From the archive

ArchiveArchiveVirgil Abloh, born 30 September 19808 beatsRead Open on Instagram