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Etro · SS27 · Milan24 September 2026

Etro SS27 in Milan, called Halo: the house's own style team designed it while Etro awaits a new creative direction

Etro showed spring 2027 in Milan on 23 September, in the 19:00 slot on the official calendar, and the collection was designed by the house's style team rather than by a creative director. Marco De Vincenzo's exit was announced on 12 March 2026, by mutual agreement. Etro's own statement said he led the brand's creative direction, developing collections that interpreted and enhanced Etro's identity codes and guiding the company through a significant phase of growth and stylistic renewal. The vacancy sits inside an ownership change. In December 2025 the Etro family sold its minority stake to a consortium of Rams Global, Swinger International and SRI Group. L Catterton remains the majority shareholder, Fabrizio Cardinali continues as chief executive, and Faruk Bulbul of Rams Global is chairman of the board.

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The post, as it ran

01ETRO SHOWED ITS SPRING 2027 COLLECTION IN MILAN ON 23 SEPTEMBER. IT IS CALLED HALO, AND ETRO'S OWN STYLE TEAM DESIGNED IT.

02THE HOUSE IS AWAITING A NEW CREATIVE DIRECTION. MARCO DE VINCENZO STEPPED DOWN AFTER NEARLY FOUR YEARS IN THE ROLE.

03SO THE CODES WERE LOOSENED RATHER THAN REINVENTED. THE PAISLEYS BLUR, SOME FADING INTO HALOS, OTHERS SURVIVING AS SMALL PATCHES.

04THE ARCHIVE IS TREATED AS MATERIAL TO BE BLURRED, LAYERED AND REIMAGINED, AND THAT IS THE METHOD ACROSS THE WHOLE COLLECTION.

05THE PALETTE FOLLOWS THE HOURS OF ONE DAY: POWDERY NUDES AT DAWN, YELLOWS AND ORANGES AT MIDDAY, BLUES AND GREENS, THEN BURGUNDY, BROWN AND BLACK.

06THE DRESSES ARE LIGHT AND OFTEN SHEER, CUT SHORT AT THE FRONT AND LONG AT THE BACK, WITH FRINGES AND TRAINS.

07AN ALMOST WEIGHTLESS WINDBREAKER GOES OVER A PRECIOUS DRESS. PAISLEYS SPREAD ACROSS DENIM.

08THE TAILORING IS CLEAN AND PRECISE, A PAUSE BEFORE THE SILHOUETTE MOVES AGAIN: LEAN TROUSERS, SUEDE BLOUSONS, BALLET FLATS AND SANDALS.

09IN MAY 2026 DE VINCENZO MOVED TO GIVENCHY AS HEAD OF LEATHER GOODS DESIGN, WORKING UNDER ITS CREATIVE DIRECTOR SARAH BURTON.

10ACCESSORIES ARE WHERE DE VINCENZO STARTED. FROM 2000 HE WAS IN CHARGE OF FENDI'S ACCESSORIES LINES.

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