Kim Jones launches a label under his own name again (announced 12 Oct 2026): AW27, online only from mid-2027, first store at Central Yards, Hong Kong, in October 2027, made mostly in Japan with Italian leather goods; his first own label in 2003
Kim Jones says the new label brings together what he has always been interested in: fashion, art and design.
The collection is designed with versatility at its core, at what the announcement calls a considered price point, and promises a broader wardrobe unrestricted by traditional categories.
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01KIM JONES, FORMERLY OF DIOR MEN AND FENDI, IS LAUNCHING A LABEL UNDER HIS OWN NAME. ITS FIRST STORE WILL BE IN HONG KONG.
02THE FIRST COLLECTION IS FOR AUTUMN-WINTER 2027. IT GOES ON SALE FROM MID-2027, ONLY ON HIS OWN WEBSITE.
03THE STORE OPENS AT CENTRAL YARDS IN HONG KONG IN OCTOBER 2027, WITH MORE PLANNED ACROSS ASIA.
04THE CLOTHES WILL BE MADE MOSTLY IN JAPAN, WITH LEATHER GOODS FROM ITALY.
05HE HAS DONE THIS BEFORE. HE LAUNCHED A LABEL UNDER HIS OWN NAME IN 2003.
06SINCE THEN HE HAS RUN MENSWEAR AT LOUIS VUITTON AND DIOR, AND WOMENSWEAR AND COUTURE AT FENDI.
07HE LEFT DIOR IN JANUARY 2025, AND WENT ON TO DESIGN AREAL, A LUXURY LINE FROM THE CHINESE DOWN-JACKET MAKER BOSIDENG.
08HIS WORDS: “IT FEELS LIKE THE RIGHT MOMENT TO DO SOMETHING UNDER MY OWN NAME AGAIN.”