Golden Goose hires Giorgio Belloli, Burberry's former chief digital, customer and innovation officer, as chief consumer officer (announced 5 Oct 2026): reporting to CEO Silvio Campara; CRM, digital and omnichannel; nine years at Farfetch
Giorgio Belloli on the job: "stores become collaborative spaces for self-expression."
Silvio Campara on what he expects of him: "he will evolve our omnichannel strategy towards omnipresence."
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The post, as it ran
01GOLDEN GOOSE HAS HIRED BURBERRY'S FORMER CHIEF DIGITAL, CUSTOMER AND INNOVATION OFFICER, GIORGIO BELLOLI, AS ITS CHIEF CONSUMER OFFICER.
02HE REPORTS TO THE CHIEF EXECUTIVE, SILVIO CAMPARA.
03HE RUNS THE BRAND'S CUSTOMER RELATIONSHIP MANAGEMENT AND DIGITAL CHANNELS, AND ITS OMNICHANNEL STRATEGY.
04BEFORE BURBERRY HE SPENT NINE YEARS AT FARFETCH, AS CHIEF COMMERCIAL AND SUSTAINABILITY OFFICER.
05EARLIER HE WORKED AT KERING, AS CHIEF EXECUTIVE OF HUSSEIN CHALAYAN, AND AT THE PRADA GROUP.
06CAMPARA SAYS BELLOLI WILL HELP SHIFT GOLDEN GOOSE FROM A GLOBAL PRODUCT BRAND INTO A CULTURAL BRAND.