Schiaparelli's shocking pink and the Shocking perfume, 1937: a bottle by Leonor Fini modelled on Mae West's dress form with a tape measure round the shoulders; the form in Paris for Every Day's a Holiday; 'bright, impossible, impudent'
Schiaparelli's spring 2027 collection, by Daniel Roseberry (@danielroseberry), walked in Paris on 1 October. The tape measure around the bottle's shoulders is still used by the house as a design element.
(@schiaparelli)
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The post, as it ran
01SCHIAPARELLI'S SHOCKING PINK ARRIVED IN 1937, WITH A PERFUME CALLED SHOCKING.
02THE BOTTLE WAS MODELLED ON MAE WEST'S DRESS FORM, WITH A TAPE MEASURE AROUND THE SHOULDERS.
03THE FORM WAS IN PARIS BECAUSE ELSA SCHIAPARELLI WAS DRESSING WEST FOR THE 1937 FILM EVERY DAY'S A HOLIDAY.
04THE ARTIST LEONOR FINI DESIGNED THE BOTTLE.
05SCHIAPARELLI DESCRIBED THE PINK AS 'BRIGHT, IMPOSSIBLE, IMPUDENT'.
06ALMOST ALL HER PERFUMES BEGAN WITH S, FOR HER OWN INITIAL.