Diane von Furstenberg's wrap dress sold a million in two years

The wrap dress arrived as the women's liberation era was rewriting who got to go to the office, and DVF gave that woman something drip-dry that took her from desk to dinner. She ran it in Women's Wear Daily wearing it herself, above a line she scrawled on the photo without thinking. Fifty years on, it is still read as shorthand for the woman in charge.

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The post, as it ran

01IN 1974, DIANE VON FURSTENBERG LAUNCHED THE JERSEY WRAP DRESS.

02ONE PIECE OF KNIT JERSEY, A V-NECK, TIED AT THE WAIST.

03AT ITS PEAK, 25,000 SOLD EVERY WEEK.

04ONE MILLION BY 1976.

05THE AD LINE, HANDWRITTEN BY DVF: 'FEEL LIKE A WOMAN, WEAR A DRESS.'

06IT DRESSED THE WOMAN IN CHARGE. SHE HAD SOMEWHERE TO BE.

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