01CHLOE'S ROMANTIC, BOHEMIAN COMEBACK WAS NOT A GUESS. IT WAS BUILT
BY SOMEONE WHO HAD LIVED INSIDE THE HOUSE'S GOLDEN AGE. CHEMENA
KAMALI TOOK OVER AS CREATIVE DIRECTOR IN 2024 AND BROUGHT BACK
THE FLOATY, FREE CHLOE PEOPLE HAD MISSED FOR YEARS.
02KAMALI KNEW THE CODES BECAUSE SHE HELPED WRITE THEM. BORN IN
GERMANY IN 1981, SHE STARTED HER CAREER AT CHLOE UNDER PHOEBE
PHILO, WHOSE 2000S CHLOE, THE PADDINGTON BAG, THE EASY ROMANCE,
DEFINED A WHOLE DECADE OF FASHION.
03SHE LEFT, LEARNED, AND CAME BACK TWICE. A SPELL AT LANVIN, A RETURN
TO CHLOE UNDER CLARE WAIGHT KELLER, THEN YEARS AT SAINT LAURENT
WITH ANTHONY VACCARELLO. WHEN CHLOE NEEDED SAVING, IT CALLED THE
WOMAN WHO ALREADY SPOKE ITS LANGUAGE.
04HER DEBUT LANDED LIKE A REVIVAL MEETING. SHOWN IN 2024: SHEER
DRESSES, HIGH WAISTS, WOODEN CLOGS, RIBBONS AND LACE, THE 1970S
BOHO CHLOE UPDATED FOR A NEW GENERATION. THE FRONT ROW STOOD, THE
CLOTHES SOLD OUT, THE LOOK SPREAD ACROSS EVERY FEED AT SPEED.
05IT TAPPED A REAL HUNGER. AFTER YEARS OF QUIET, MINIMAL, LOGO-LED
LUXURY, A YOUNGER CROWD WANTED SOFTNESS, ROMANCE AND CLOTHES
WITH A LITTLE JOY. KAMALI READ THAT MOOD EXACTLY, AND CHLOE
BECAME A NAME EVERYONE SUDDENLY WANTED AGAIN.
06THAT IS THE LESSON. SOMETIMES THE FUTURE OF A HOUSE IS SOMEONE
WHO REMEMBERS ITS PAST FROM THE INSIDE. KAMALI DID NOT REINVENT
CHLOE, SHE REMEMBERED WHAT MADE IT LOVED AND HANDED IT BACK. A
REVIVAL, LED BY ONE OF THE HOUSE'S OWN.