Biba's 1964 pink gingham dress for the Daily Mirror: commissioned by Felicity Green, 25 shillings, a Brigitte Bardot kerchief, gingham hard to find, over 17,000 orders
Biba went from mail order to a seven-storey department store. The original company closed in 1975.
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The post, as it ran
01IN 1964 BARBARA HULANICKI DESIGNED A PINK GINGHAM DRESS TO BE SOLD THROUGH THE DAILY MIRROR.
02THE PAPER'S FASHION EDITOR, FELICITY GREEN, COMMISSIONED IT. IT COST 25 SHILLINGS.
03IT HAD A HOLE IN THE BACK AND A MATCHING BRIGITTE BARDOT KERCHIEF.
04THE PINK GINGHAM TURNED OUT TO BE HARD TO FIND IN ENGLAND.
05BIBA RECEIVED OVER 17,000 ORDERS.
06HULANICKI THEN OPENED THE FIRST BIBA SHOP, IN A FORMER CHEMIST'S ON ABINGDON ROAD IN LONDON.