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The Hermes Kelly, named by the public

A princess shielded her pregnancy from photographers with a Hermes bag. The public renamed it after her. It took Hermes two decades to agree. The Kelly.

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The post, as it ran

01THE HERMES KELLY BAG IS OLDER THAN ITS NAME. IT WAS BORN IN THE 1930S AS THE SAC A DEPECHES, A DISPATCH BAG ROBERT DUMAS REWORKED FROM A SADDLE HOLDER HERMES HAD MADE SINCE 1892. GRACE KELLY CAME MUCH LATER.
02IN 1956 GRACE KELLY WAS NEWLY PRINCESS OF MONACO AND PREGNANT WITH HER FIRST CHILD, CAROLINE. PHOTOGRAPHERS FOLLOWED HER EVERYWHERE. SHE HELD THE LARGE HERMES BAG UP IN FRONT OF HER BELLY, AND THE PICTURE RAN IN LIFE MAGAZINE.
03THE IMAGE TRAVELLED, AND WOMEN WALKED INTO HERMES ASKING FOR 'THE KELLY BAG,' A NAME THE HOUSE HAD NOT GIVEN IT. HERMES KEPT SELLING THE SAC A DEPECHES FOR TWO DECADES AND LET THE PUBLIC DO THE RENAMING.
04ONLY IN 1977 DID HERMES MAKE THE NAME OFFICIAL. IT WAS THE FIRST TIME THE HOUSE HAD EVER NAMED A PRODUCT AFTER A PERSON. THE SHAPE: A STRUCTURED TRAPEZOID, ONE HANDLE, TWO STRAPS, A TURN LOCK AND A CLOCHETTE.
05EACH KELLY IS STILL BUILT BY ONE CRAFTSMAN, START TO FINISH, STITCHED BY HAND IN THE SADDLE TRADITION HERMES BEGAN IN LEATHER GOODS. IT COMES IN SIZES FROM MINIATURE TO TRAVEL, AND IT RARELY SITS WAITING ON A SHELF.
06ONE BAG, ONE PHOTOGRAPH, ONE PRINCESS SHIELDING HER PREGNANCY FROM THE CAMERAS. THAT IS ALL IT TOOK TO TURN A DISPATCH CASE INTO A QUIETLY GUARDED PILLAR OF LUXURY. THE PUBLIC NAMED IT; HERMES ONLY AGREED.
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